Catie Czajkowski

Inspirato tvOS


The Inspirato tvOS app brings together family and friends as they search for and plan their next vacation.

Navigating the routes of public transit shouldn’t be difficult and frustrating. That is why we have created the RTD Beacon mobile app. The RTD Beacon improves users journey on public transit while connecting them with points of interest along their route. The app allows users to plan routes, purchase and store fares, and track transit in real time. If trains are running late, users receive notifications of delays and are able to see nearby places to grab coffee or find wifi while they wait.


The Challenge

We were asked to identify a problem—be it an experience, process, or product that we would like to improve upon—and, over a 2 day period, funnel all that we have learned about design thinking, user research, and rapid prototyping to create a thoughtful, meaningful solution. Our team identified public transit delays as our problem space and dove headfirst into creating a user-driven solution.

Role: Concept, UI/UX, Prototype        Duration: 2 day design sprint


The Process

Inspiration for the problem came from a recent experience I had while using public transit. Due to a large snow storm, busses and trains throughout the city were running late, leaving frustrated passengers sitting throughout stations everywhere. As passengers sat eagerly awaiting updates from transit employees they called work to notify them that they would be late—but they had no way to know when the next bus or train would be at the station. 


Validate the Problem & Understand Delays

Intrigued by the recent negative experience I had on public transit, my team and I began to dive deeper to figure out if my own pain-point was common amongst other public transit users. We began researching top complaints amongst public transit users and spoke with a number of people to gain insights. Through our research, we identified that enroute delays were the number one complaint of public transit users.


User Observations

To gain a deeper understanding of how people used public transit, we spent time at a few transit hubs and took a few rides on public transit. We observed peoples behavior and emotions before, during, and after their actual journey on public transit. Our observations gave us several insights about user journeys on public transit.

Observing public transit users at Denver's Union Station

Observing public transit users at Denver's Union Station


Persona Development & User Scenarios

We began to explore who used public transit by speaking with users and observing busy public transit stations. Our research revealed a wide variety of users—young and old, rich and poor. From here, we began to develop personas that would be used to guide our design decisions. We used user scenarios to gain insights on the entire user journey and explore the existing behavior patterns of commuters. We focused on discovering all the touch points that users had with transit.


Sketches & Rapid Prototyping

With the insights we had learned throughout our research, we began to sketch initial concepts for the app. After sharing our ideas and iterating, we then put our sketches into a quick prototype using the POP app.

Initial prototype of the RTD Beacon allows users to watch their selected bus or train in realtime, be notified of delays, and connects them with nearby points of interest.

Initial prototype of the RTD Beacon allows users to watch their selected bus or train in realtime, be notified of delays, and connects them with nearby points of interest.


The Solution

Our solution, the RTD Beacon, allows transit hubs to form a closer relationship with their riders. The app lets users easily plan trips and receive real time notification of scheduled rides. When delays occur, users are presented with nearby points of interest, such as coffee shops, bars, and restaurants, where they can wait for their train. With the RTD Beacon app, users can purchase and store bus and train fare within the app—eliminating the problem of lost or forgotten fare cards. 

We wanted to designing a solution that would help improve users journey at all stages of travel.