Catie Czajkowski
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Pearl Street

 

"People Power Pearl" integrates smart tiles to harness kinetic energy on a busy pedestrian mall.

This project aimed to take an already successful experience and use the best of 21st century technology to build upon it. We were tasked to use “web of things” concepts to create an integrated, “smart” experience that would engage people on the Pearl Street Mall. Our solution, "People Power Pearl," proposes integrating smart tiles along common pathways throughout the pedestrian mall. The energy captured can help power low voltage features, such as lighting, wifi, and kiosks which will help improve safety and reduce city energy costs.

 
 
 

The Challenge

Challenged with the task of helping a 100 year old brand stay relevant in the 21st century, our solution puts Bernardin as a leader in the local, healthy eating and living community. Brand rejuvenation through an updated logo, packaging, and in-store display. Increased digital presence through website redesign and new mobile app.

 
 
 

The Approach

Challenged with the task of helping a 100 year old brand stay relevant in the 21st century, our solution puts Bernardin as a leader in the local, healthy eating and living community. Brand rejuvenation through an updated logo, packaging, and in-store display. Increased digital presence through website redesign and new mobile app.

 
 
 

Personas

Challenged with the task of helping a 100 year old brand stay relevant in the 21st century, our solution puts Bernardin as a leader in the local, healthy eating and living community. Brand rejuvenation through an updated logo, packaging, and in-store display. Increased digital presence through website redesign and new mobile app.

 

Wireframes

Challenged with the task of helping a 100 year old brand stay relevant in the 21st century, our solution puts Bernardin as a leader in the local, healthy eating and living community. Brand rejuvenation through an updated logo, packaging, and in-store display. Increased digital presence through website redesign and new mobile app.

Sketching

Challenged with the task of helping a 100 year old brand stay relevant in the 21st century, our solution puts Bernardin as a leader in the local, healthy eating and living community. Brand rejuvenation through an updated logo, packaging, and in-store display. Increased digital presence through website redesign and new mobile app.

 
 
 

The Solution

Challenged with the task of helping a 100 year old brand stay relevant in the 21st century, our solution puts Bernardin as a leader in the local, healthy eating and living community. Brand rejuvenation through an updated logo, packaging, and in-store display. Increased digital presence through website redesign and new mobile app.

 
 
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